Модуль CI+ на телевизоре Samsung
Cardholders collect SkyPoints when they spend on the high street or online and redeem them via the Visit web page against Sky offers such as premium content.
It marked a true first in cross-platform tv slot card />But these will not just belong to Sky.
Instead broadcasters and brands will own the communication channel with the viewer bringing to life a whole range of applications that will see consumers interacting with the TV in entirely new ways.
So which industry sector is looking at doing what?
TV loyalty card MiCard is likely to be the first company to take advantage of the interactive slot.
A broadcast partner is expected to sign up soon to this innovative hybrid of affinity marketing, sponsorship and loyalty cards that uses smart card technology to reward viewing with value redeemable in the high street or through virtual reward schemes.
One-to-one marketing The first consumer brands to use the interactive slot will be those with significant TV ad spend - attracted by their understanding of the medium plus the ability to identify the individual using the TV.
That knowledge opens up a range of opportunities in terms of tailored and innovative one-to-one marketing campaigns.
In addition, smart cards are now cheap enough to be used in traditional sales promotions.
For instance, by attaching a branded smart card to product packaging, consumers can insert the card into the slot to enter a competition or spend a voucher.
Banking SkyCard has already proved that consumers can and will manage their finances — in this case their Sky credit card and loyalty points — via the TV.
Other banking customers using the TV to securely manage their account using their card and PIN in the interactive slot is the next step.
Offering genuine consumer benefit and another service enhancement for banks with existing online offers, all it takes is the right financial services brand to seize the opportunity and the potential will be realised.
And the technology is in place to allow this.
However, true TV commerce via Chip and PIN will become a reality only when other card issuers are prepared to endorse the business model behind a payment mechanism that will work in the tv slot card slot.
Personalising the TV experience As the number of TV channels and gaming options on the TV proliferates, TV brands are looking for new ways to personalise the TV experience and retain loyal viewers.
By issuing personalised smart cards, viewers could store such details as high games scores and viewing preferences.
In addition, cards could provide access to restricted or premium content or opt in services associated with viewer clubs, for instance a Disney Card for kids.
Government services The government is committed to providing a broader range of services through new channels — internet-based PC, mobile etc.
Interactive TV is already being please click for source as an access channel by a large number of consumers without PC-based internet in the home.
In the tv slot card the national ID card could be used as an authentication and personalisation device in the slot allowing individuals to access the services they need.
For instance, benefits and bill payments could be automated through the TV or personalised medical information provided by NHS Direct.
When this happens, interactive TV will be delivered over broadband not via broadcast.
The card will then become an essential tool to help individual consumers authenticate themselves to services and ensure revenue streams for digital service and content providers.
In the meantime, the launch of SkyNet which allows organisations to have a web-presence on all Sky boxes, makes smart card applications on the Sky platform a lot more compelling.
After all, the Sky interactive slot is freely available to any broadcaster that supports interactive services on Sky.
And if there is demand, Sky could easily add the existing SkyCard or payments functionality to SkyNet.
All that is required is tv slot card imagination to create a winning consumer proposition and the systems integration expertise to make it happen.
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Подключение к спутниковому TV без ресивера (через CAM модуль CI+)
If you have a digital TV, you may find that it has a CI slot, which is built to accept a CAM.. The CAM has its own slot, into which you can slide a credit-card-sized ...
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